Lets not talk about the ad first, its more than an ad to think in this business.
1. Positioning. Unfortunatly, almost whole catogory players have poorly positioned with no competitive leading edge…Big names such as Chinahr.com, 51job.com or zhilianzhaopin.com are not perceived any different agent by users. ( i was a heavey end user of such website in my whole 4 univeristy years, but nothing left me on their unique character ) However, The diversified consumer needs do exist by age, career stage, career objective. ( for example a white collar lady or junior experienced professional would have very different need for the platform function and individual service than a 2nd year colleagee ) ...so what to wait for? at the end of day, more competitiors will come to take a share thus force the business re-positioning...
2. Relevant Communication. have these companies researched what's the fundamental need for a consumer using such website agent in china, for enabling them have a better profile or more easily to be selected? I bet not. its for INFORMATION: more up-to-date, speedy & effetive information ! its the most meaningful benefit relevant to consumers' need, and whats the bad to talk about it? After all, No one expects the agency can be a Superman to give them a job, how kiddish it is.
Recommendations for its business: Get right focus and develop quality on it. Take the 'interview skill guide' or other things just add-value benefit, not the core, shouldnt be.
Recommendation for Its communication: Well classified information, very easy to find, All information quality enough to proceed
