Check it out: http://since1984.cn/blog/?p=1303
Uniqlo is a clothes brand in Japan: mid-price, mainstream for youngThis year it developed a themed campaign - Dancing On Clock (or not good translation) and sponsored fashion young kids to submit their dancing vedio to Youtube (of course dressed in their outfits) , sametime created a 'dancing' flash clock for billions of bloggers – freely get a code by visiting its site and immediately have the 'flash clock' dancing on your own page, the flash clock is all lovely to watch, now has been adopted by nearly tens of thousands of bloggers...
Some of my friends have already installed it and strongly recommended me...after all its not bad to have some lovely girls dancing around your screen during the ultra long drowsy meeting :)
More thought on digital marketing:
How smart marketing it is, comparing the annoying website banner ad, restless junk email, rubbish sms or effortless online instore....thousands of form to claim YOU are not left behind by the digital century, however the Uniqlo somehow validated one point that without the intelligence of marketing, technology is nothing more than a meaningless form.
We have heard too much hot thesis over Web2.0. But lets take a close look at whats happening: ( refer to the figures indicated below)
- Unclear marketing objectives of seizing web2.0 opportunities
- Embarresed situation of measuring your digital investment basket
- Confused views on the worthwhile approach among tons of digital foams
- AND, in general, ALWAYS the challenge to make new things happen (even you got a brilliant idea)!!!
So I firmly believe that the solution still lies in the basic: how we vitalize the technology approach to enabe consumer need and make it mega. And the Uniqlo is making a good example for us, simple but buzzy theme, worthwhile investment plus on-line/off-line intergrated approach...thats the way of marketing, in whatever web X.0 world :)
More thought on digital marketing:
How smart marketing it is, comparing the annoying website banner ad, restless junk email, rubbish sms or effortless online instore....thousands of form to claim YOU are not left behind by the digital century, however the Uniqlo somehow validated one point that without the intelligence of marketing, technology is nothing more than a meaningless form.
We have heard too much hot thesis over Web2.0. But lets take a close look at whats happening: ( refer to the figures indicated below)
- Unclear marketing objectives of seizing web2.0 opportunities
- Embarresed situation of measuring your digital investment basket
- Confused views on the worthwhile approach among tons of digital foams
- AND, in general, ALWAYS the challenge to make new things happen (even you got a brilliant idea)!!!
So I firmly believe that the solution still lies in the basic: how we vitalize the technology approach to enabe consumer need and make it mega. And the Uniqlo is making a good example for us, simple but buzzy theme, worthwhile investment plus on-line/off-line intergrated approach...thats the way of marketing, in whatever web X.0 world :)
I have been kind of involved from day one and all the way keep a positive view